Our Mission
Normalizing total body care to make people happy
Four friends from Hermosa Beach come together to find a better solution to combat chafing, sweat, and odor between the legs.
Our first men's groin care product, Comfort Cream, became the #1 selling deodorant on Amazon leading up to Christmas and continues to be a customer favorite.
Every Happy Innovations formula (including Happy Soles) is mixed, tested, and perfected in-house with the help of one of our badass co-founders—a beauty industry vet who’s spent years elbow-deep in lotions, potions, and self-care solutions. From sweat-absorbing foot powders to deodorizing shoe sprays, everything we make is born from experience, not guesswork. No white-label shortcuts. No mystery labs. Just real-deal formulations, made by people who actually give a damn about what goes between your toes.
Made with clean, naturally-derived ingredients and tested by real people with real foot funk, everything we do is designed to keep your feet fresh, dry, and dangerously huggable. And we’re just getting started. New solutions are already in the works, because your feet deserve a whole self-care routine of their own—and we’re here to deliver it (with a side of attitude).
Four friends from Hermosa Beach come together to find a better solution to combat chafing, sweat, and odor between the legs.
Our first men's groin care product, Comfort Cream, became the #1 selling deodorant on Amazon leading up to Christmas and continues to be a customer favorite.
Every Happy Innovations formula (including Happy Soles) is mixed, tested, and perfected in-house with the help of one of our badass co-founders—a beauty industry vet who’s spent years elbow-deep in lotions, potions, and self-care solutions. From sweat-absorbing foot powders to deodorizing shoe sprays, everything we make is born from experience, not guesswork. No white-label shortcuts. No mystery labs. Just real-deal formulations, made by people who actually give a damn about what goes between your toes.
Made with clean, naturally-derived ingredients and tested by real people with real foot funk, everything we do is designed to keep your feet fresh, dry, and dangerously huggable. And we’re just getting started. New solutions are already in the works, because your feet deserve a whole self-care routine of their own—and we’re here to deliver it (with a side of attitude).